NLP: What is it and How Can it Help Business Owners?
Article written by Amy Ouzoonian
Every day, we communicate on apps where we can only hear voices, like Clubhouse or Spotify Greenroom. The same is true of Zoom or other webinar tools where we can also experience the opposite: seeing a face without hearing them speak. It’s crucial to have skills to understand and communicate effectively in every environment for business success. Only 7 to 10% of communication is verbal. Over 90% is nonverbal.
Our subconscious mind also influences what we say and do. We’re sure you know someone who’s always wanted to try something but never did because they were afraid they’d fail. Confidence is another crucial part of business success. Self-doubts, fears, and anxiety can hold us back in our careers and business.
Understanding non-verbal cues and subconscious attitudes is crucial for business success. Mastering internal and external communication can help you to achieve your goals. And, there’s a way to master these skills: Neuro-Linguistic Programming (NLP).
What is Neuro-Linguistic Programming?
In the 1970s, researchers from the University of Santa Cruz in California developed Neuro-Linguistic Programming. NLP experts say that it’s a form of “brain training.” It provides skills and tools to respond to real-world situations. You can use NLP to understand your own attitudes and behavior along with others.
Today, people learn and use NLP around the world. It has helped countless people to motivate and empower themselves and others. It is a powerful set of tools and skills that you can use to:
- Develop stronger business and personal relationships
- Achieve the success you want and goals you have set
- Master and be in control of your emotions and attitudes
- Increase your awareness of your subconscious processes and sensory inputs
- Read and understand non-verbal cues
- Become an inspiring, powerful communicator
How can NLP help business owners?
NLP offers practical skills and a framework to train your brain and strengthen the way you communicate.
NLP.com says that Neuro-Linguistic Programming is “an attitude and a methodology of knowing how to achieve your goals and get results.” Setting goals and getting results is the foundation of business success. You can also improve your personal life through NLP skills. It can help to improve your fitness, health, and relationships with family and friends.
Learn to speak the same language as clients and colleagues
NLP can help you to communicate more effectively with the people you need to speak with to build your business. Most of us are familiar with different learning styles. NLP gives you tools to quickly be able to recognize the ways your clients and colleagues prefer to communicate. Then, it helps you to form the best ways to approach and communicate with them. These skills are invaluable when it comes to closing sales and making deals.
Look at a situation from colleague and client perspectives
This skill isn’t just about “putting yourself in the other person’s shoes.” But you can also benefit your business by imagining yourself from an outside perspective. Being able to be an objective observer gives you the tools to see things more realistically.
For example, many people have a fear of public speaking. But this fear isn’t necessarily realistic. Imagine what the audience expects and it becomes much easier to overcome this fear. You can also learn to meet audience expectations for how you present to them and the information you will cover.
Being able to see a business transaction from the other person’s perspective also helps you to close more deals.
Examine your own beliefs and limits
The most common reason for challenges in business or relationships doesn’t come from other people, it comes from self-doubt. Highly successful people have a strong belief they can accomplish things. They have a high level of self-worth and self-esteem.
If we believe internally that we’re not good enough, this belief can become reality. It can cost us opportunities, income, and achievements.
Neuro-Linguistic Programming can help to overcome limiting beliefs that are holding us back. NLP can help you to objectively review all of the accomplishments that you have made. You can rationally examine inner beliefs that are holding you back. NLP can help you to adjust them to achieve success and try things you’ve never tried before.
Build a network and grow your connections
NLP will help you to reach out to others more effectively. It’s an excellent foundation for network building and growing a tribe of supporters who will help you to grow your business. And, you’ll become a stronger network partner for your tribe as well. It’s an overall win-win learning process for networking and business growth.
Where can I use NLP in life and in work?
Gaining a better understanding of yourself and your own limiting beliefs and subconscious traits contributes to your own growth and achievement. It can also open you to seeing others in a more realistic and compassionate light. Even the most confident person has moments of self-doubt at times. And, we have all heard the famous and true phrase: “Nobody’s perfect.”
NLP gives you tools that can help you to retrain your unconscious behavior. You can use it to change your beliefs and values to better fit the ones you want in business. It can also help with relationships, lifestyle, and family/loved ones. NLP can show you some surprising aspects of your own beliefs and behavior as well as those of others. It can boost your confidence, help you to overcome fears, and build your confidence. The best communicators are confident and assured, but they also know they, along with everyone else, aren’t perfect. Life and business is an ongoing process of learning and growth and NLP will give you tools to grow in both business and personal dimensions.
Ready to learn more about NLP and how it can help your business?
MoodConnect’s Masterclass in Neuro-Linguistic Programming (NLP)
Gain confidence, and improve your communication abilities through MoodConnect’s NLP Masterclass. This three-class series is designed for business owners and managers. It is presented by internationally acclaimed NLP expert Neha Choudary. You’ll get specialized skills in communication, organization, and sales closing. The NLP Masterclass also offers many other benefits to build your confidence and self-esteem. Sign up now for the Mood Connect Masterclass in Neuro-Linguistic Programming for business owners and managers.
Amy is a yoga and meditation teacher, writer, single mom, and mental health and wellness advocate who has helped businesses (both small and fortune 500) to grow and scale. She built MoodConnect to create healthier, happier work environments that cater to hybrid, work from home, and in office spaces.