Persistance: The Not So Secret Ingredient to Success
Article written by Jennifer Jayne
Persistence. It’s a character trait that is pretty important when it comes to being a Ladyboss.
Persistent people are more likely to achieve their goals, even if they don’t always look like it on the surface. If you’re struggling with hitting your next milestone and want better results for your business, take a deep breath and get ready to tap into your inner persistence!
What is persistence? According to Mirriam-Webster.com it is “the quality or state of being persistent” or persevering (continued effort to do or achieve something despite difficulties, failure, or opposition). Not exactly a character trait that get’s talked about a lot when you’re trying to get your solopreneur business launched… but it’s a pretty important one!

Persistent people are always after their goals and will not be deterred by anything. They keep going until they get what they want, which is a quality that makes for staying power in the entrepreneurial world. If you’re feeling like your persistence has been lacking lately, try making the change today – it can make all of the difference in achieving success in your business.
When you’re lacking motivation or momentum, and the tasks ahead of you feel daunting, it’s time to remind yourself just HOW BADLY you want to make this (business) work for you.
What is your why??
Knowing, and keeping at the forefront, your reason for starting your entrepreneurial journey in the first place, is a pretty important element of being successfully persistent. Having this piece of the puzzle is a critical piece that will help bring your success that much closer.

Persistence plays out differently depending on what somebody wants to accomplish, but one thing we know for sure: If people really want it badly enough then there’s nothing that could stop them from getting exactly what they wanted by doing whatever was necessary no matter
Success is never measured by the destination. It’s all about how you get there and your willingness to keep going once you have started walking down that road, or in this case building momentum into long term success!
When it comes to life skills and character traits, persistence is pretty valuable! It can be beneficial to almost every area of your life, from relationships, to your business to health and personal fulfillment.
So I’ll pose this question to you: What does it really mean to you to be persistent?
Is it simply never giving up? Or are there other elements or qualities that are needed when it comes to persistently going after the things that matter most to you? Sound off in the comments! I’d love to hear your feedback!
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Jennifer is the marketing strategist and biz foundations coach behind Jennifer Jayne Coaching. She helps passionate entrepreneurs monetize their content and create magnetic messaging with their core values. Turning core values into the foundation from which entrepreneurs can build and scale their dream business from is her specialty.