Many businesses and brands use social media to promote themselves, and even though these are great platforms to do so, they should always keep in mind that their tactics should always be aligned with their business’ goal and philosophy.
Is Quality really over Quantity?
The answer to this question is: yes. If by any reason you feel tempted to take the fastest lane in order to grow your brand’s platforms, keep in mind that these practices are not only unethical, but also unpractical. Getting accounts that already have a big number of people on them, doesn’t mean instant success for your business.
Your followers, users, friends, subscribers: they are all people interacting with your brand, with your content, with the products or services you have to offer. And at the end of the day, social media is for human relations, not everything is transactional.
Content is key
According to socialknowhow.com, it is vital to have share worthy content on social media, because that is how a community can grow organically and relate to people that will show interest in your brand. They also mention the importance of not over sharing or saturating your feeds, but focus your efforts on creating conversation that will attract like minded people to your profiles.
Keep in mind that it’s more important to strengthen your existing relationships and improving your engagement rates with users that like what you do, rather than have millions of bots following you but no conversions at all.
Remember the “social” part, people visit your site to find a solution for a problem they are facing, to get entertainment, to get informed. Make sure you provide something useful to your digital community: it may be an advice, a piece of random information, some news, or even a meme.
It’s not everything about the numbers
We understand that you actually want to grow your numbers on social media, and that is perfectly fine. But remember that quality is the most important thing when it comes to followers. Newpathdigital.com advises not to measure your success by the number of followers, that has nothing to do with the value you add to your customers and the relationships you build on and offline.
Find your buyer persona out there using relevant hashtags related to your industry and the geographical area where you are. Give the best use you can to the money you invest on ads by targeting the right people, those who are looking for what you have to offer and that will certainly engage with you.
You don’t have to be everywhere
If you have limited resources (and that includes time) choose carefully the channels where you will have presence. You don’t have to be on every social media platform to be relevant. Csekcreative.com says the decision will depend a lot on your industry, but also on your target audience. It is also important to customize the content for each platform.
For example, a flash giveaway is great for Instagram Stories, but not so much for LinkedIn. A flower shop could create beautiful content for Pinterest, but a legal office would be a better fit for LinkedIn. Ask yourself the question: where would I, as a customer, go look for this specific product/service? That answer will give you a very good idea on the platforms that will work best for your brand.
Pamper your community
Listen to your community, learn what they want and what they need. Prepare in advance and invest more time in less content, but make it worthy. Your followers are not bots, interact with them, make them feel heard and special. Stay up to date on new features and put them in practice, your community will thank you for it.
What is your social media strategy? How do you care for your community? Tell us in the comments!