Branding on Social Media for Online Businesses
Article written by Bound Media
In today’s world every business needs branding on social media. Below you will find 3 best practices applied to the publication and management of branding your content on social networks to maintain a professional and reliable account.
If you’ve been struggling with how to “market yourself,” social media is the place to start.
Social networks are a powerful tool to establish a business identity, build your image and stand out in your industry. Brands on social networks are becoming increasingly important due to the multiple benefits they bring to business and professional goals.
But you can’t build your brand in a day. It requires continuous effort and the right mix of tactics. Here are 3 helpful tips to help you understand how to promote your brand on social media.
Define objectives and KPIs
Why are you doing this? What do you want to achieve? What are your goals? It’s all about the story you want to tell about your brand.
DEFINE
You have to set a goal for your brand. Do you want to start a new business, differentiate your brand from existing competition, make more profit through higher sales? These are some of the questions you should ask yourself.
PLAN
Once you know what you want to achieve, you can shape how you plan to promote your brand on social media platforms accordingly.
COMMUNICATE
For example, let’s say you want people to recognize your professional skills and the services you offer as a woman in business. In this case, you can focus on highlighting the areas of your work that you master.
MEASURE
Once the objectives have been defined, it is important to resort to the KPIs (key performance indicators). These will help you measure the efficiency with which you are meeting your goals. For example, if one of your goals is to increase your business profits, the KPI would be the number of sales made through social media ads.
Define your areas of expertise:
The next big step of your brand for social networks is to define your specialties. This will help you define your brand.
Whether it’s your personal or business brand, you need to show what it stands for and how people should recognize it.
Include your niche, services and skills in all of your social media profile descriptions. They will serve as keywords that will help your brand appear in relevant search results when people search for such information.
Include keywords from your industry, and your specialization. Try to focus on the areas in which you have the greatest experience, that you master most easily and almost perfectly.
Develop a brand statement:
A brand statement helps a business to position itself within its market. But it’s not just for businesses.
There are many established personalities that have their own personal brand statement.
CONNECT
When you are promoting yourself on social networks, you want the audience to know you so that you feel better connected. When someone feels connected to a brand or personality, they are more likely to trust them. A brand statement is the key to connect with your audience in a way that briefly, but clearly, defines you as a brand.
HIGHLIGHT
You should highlight your area of expertise, the values you stand for, the mission you want to achieve, and the vision you embody.
THINK ABOUT YOUR AUDIENCE
Now the question is: should your brand statement be a statement of you and your capabilities only? Not necessarily. A brand statement works best when it represents the interests of the people you are trying to reach. It should help you connect with your target audience.
Got any more tips for managing your branding on social media? We would love to read about it in the comments section!
