Boss Blog Contributor

April 8 2022

Branding on Social Media for Online Businesses

SayHiLBI@gmail.com Boss Blog, Business Boss Blog Contributor, Elevate, Inspiration, Social Media, Women in Business 0

Article written by Bound Media

In today’s world every business needs branding on social media. Below you will find 3 best practices applied to the publication and management of branding your content on social networks to maintain a professional and reliable account.

If you’ve been struggling with how to “market yourself,” social media is the place to start.

Social networks are a powerful tool to establish a business identity, build your image and stand out in your industry. Brands on social networks are becoming increasingly important due to the multiple benefits they bring to business and professional goals.

But you can’t build your brand in a day. It requires continuous effort and the right mix of tactics. Here are 3 helpful tips to help you understand how to promote your brand on social media.

Define objectives and KPIs

Why are you doing this? What do you want to achieve? What are your goals? It’s all about the story you want to tell about your brand.

DEFINE

You have to set a goal for your brand. Do you want to start a new business, differentiate your brand from existing competition, make more profit through higher sales? These are some of the questions you should ask yourself.

PLAN

Once you know what you want to achieve, you can shape how you plan to promote your brand on social media platforms accordingly.

COMMUNICATE

For example, let’s say you want people to recognize your professional skills and the services you offer as a woman in business. In this case, you can focus on highlighting the areas of your work that you master.

MEASURE

Once the objectives have been defined, it is important to resort to the KPIs (key performance indicators). These will help you measure the efficiency with which you are meeting your goals. For example, if one of your goals is to increase your business profits, the KPI would be the number of sales made through social media ads.

Define your areas of expertise:

The next big step of your brand for social networks is to define your specialties. This will help you define your brand.

Whether it’s your personal or business brand, you need to show what it stands for and how people should recognize it.

Include your niche, services and skills in all of your social media profile descriptions. They will serve as keywords that will help your brand appear in relevant search results when people search for such information.

Include keywords from your industry, and your specialization. Try to focus on the areas in which you have the greatest experience, that you master most easily and almost perfectly.

Develop a brand statement:

A brand statement helps a business to position itself within its market. But it’s not just for businesses.

There are many established personalities that have their own personal brand statement.

CONNECT

When you are promoting yourself on social networks, you want the audience to know you so that you feel better connected. When someone feels connected to a brand or personality, they are more likely to trust them. A brand statement is the key to connect with your audience in a way that briefly, but clearly, defines you as a brand.

HIGHLIGHT

You should highlight your area of expertise, the values you stand for, the mission you want to achieve, and the vision you embody.

THINK ABOUT YOUR AUDIENCE

Now the question is: should your brand statement be a statement of you and your capabilities only? Not necessarily. A brand statement works best when it represents the interests of the people you are trying to reach. It should help you connect with your target audience.

Got any more tips for managing your branding on social media? We would love to read about it in the comments section!

March 14 2022

Quality over Quantity on social media

SayHiLBI@gmail.com Boss Blog, Business Boss Blog Contributor, Social Media, Women in Business 0

Many businesses and brands use social media to promote themselves, and even though these are great platforms to do so, they should always keep in mind that their tactics should always be aligned with their business’ goal and philosophy.

Is Quality really over Quantity?

The answer to this question is: yes. If by any reason you feel tempted to take the fastest lane in order to grow your brand’s platforms, keep in mind that these practices are not only unethical, but also unpractical. Getting accounts that already have a big number of people on them, doesn’t mean instant success for your business.

Your followers, users, friends, subscribers: they are all people interacting with your brand, with your content, with the products or services you have to offer. And at the end of the day, social media is for human relations, not everything is transactional.

Content is key

According to socialknowhow.com, it is vital to have share worthy content on social media, because that is how a community can grow organically and relate to people that will show interest in your brand. They also mention the importance of not over sharing or saturating your feeds, but focus your efforts on creating conversation that will attract like minded people to your profiles.

Keep in mind that it’s more important to strengthen your existing relationships and improving your engagement rates with users that like what you do, rather than have millions of bots following you but no conversions at all.

Remember the “social” part, people visit your site to find a solution for a problem they are facing, to get entertainment, to get informed. Make sure you provide something useful to your digital community: it may be an advice, a piece of random information, some news, or even a meme.

It’s not everything about the numbers

We understand that you actually want to grow your numbers on social media, and that is perfectly fine. But remember that quality is the most important thing when it comes to followers. Newpathdigital.com advises not to measure your success by the number of followers, that has nothing to do with the value you add to your customers and the relationships you build on and offline.

Find your buyer persona out there using relevant hashtags related to your industry and the geographical area where you are. Give the best use you can to the money you invest on ads by targeting the right people, those who are looking for what you have to offer and that will certainly engage with you.

You don’t have to be everywhere

If you have limited resources (and that includes time) choose carefully the channels where you will have presence. You don’t have to be on every social media platform to be relevant. Csekcreative.com says the decision will depend a lot on your industry, but also on your target audience. It is also important to customize the content for each platform.

For example, a flash giveaway is great for Instagram Stories, but not so much for LinkedIn. A flower shop could create beautiful content for Pinterest, but a legal office would be a better fit for LinkedIn. Ask yourself the question: where would I, as a customer, go look for this specific product/service? That answer will give you a very good idea on the platforms that will work best for your brand.

Pamper your community

Listen to your community, learn what they want and what they need. Prepare in advance and invest more time in less content, but make it worthy. Your followers are not bots, interact with them, make them feel heard and special. Stay up to date on new features and put them in practice, your community will thank you for it.

What is your social media strategy? How do you care for your community? Tell us in the comments!