Winning as a Woman in Business: Using Google Ads as a Profitable Source of Leads

Article written by Tiffany K Borruso

At a time when more women than ever are turning to entrepreneurship as a way to make a living, Google Ads can be an important key to success.

Google Ads is one of the most powerful advertising platforms in the history of the Internet. There’s an excellent chance that you’re aware of this, and that as a woman business owner you’ve already given it a try.  

If you are on the fence about using Google Ads for your business, complete this quiz and find out if Google Ads is right for you

Why Google Ads needs the feminine energy to succeed

When you first check out Google Ads, it comes across as intimidating, data heavy, technical and confusing.  In fact, the majority of technical marketing roles such as Pay-Per-Click (includes Google Ads) are taken up by men. (source:

However, in my experience, I have seen women in Pay-Per-Click get far better results.  Why?

Because women bring the yin to the yang.  The feminine energy, intuition and creativity to the yang, technical, linear, rigidity.

When running an advertising campaign you need to immerse yourself in the prospects’ life, heart and mind to really understand how to connect with them at their various stages of engagement with your business.

Now that you have perhaps warmed up to the idea of Google Ads and how you can use it for your business, let’s see if Google Ads is the right channel to invest your hard earned dollars to get more leads.

Are Google Ads Worth It Nowadays? 

Google is by far the world’s most popular and widely used search network, with over 3.5 billion daily users and over 1.2 trillion searches per year.

Each second, Google processes an additional 40,000 searches, each of them associated with a person who is possibly searching for your products or services.

So, are Google ads worth it? 

That is the case even now in 2022, and it will not change in the near future. That is why you should include them in your marketing campaigns as well. 

Google Ads has several benefits. Here are some of them:

1. Possibilities are endless

2. Quick results

3. Connect with your customers at the right time

4. You can target highly specific markets

5. There’s more than one way to level the playing field

6. You can seamlessly reconnect with former website visitors

1. Possibilities are endless

Because millions of new keywords are put up for bidding every day, a well-crafted Google Ads campaign is about as scalable as it gets.

So, whether you want to break into a new market or strengthen your bonds with a specific niche, all you have to do with Google Ads is add some new search terms to your campaign.

If you have the funds, you can boost your bids (what you want to pay) on your most profitable keywords to raise your chances of receiving clicks even more.

And, because you always have complete control over your campaign, you may pause and resume it at any time with no consequences.

2. Quick results

Those who dislike the concept of pay-per-click advertising generally argue that it isn’t worth it because SEO can drive traffic just as effectively.

And, yes, SEO is undeniably important and should be a key component of any well-rounded marketing campaign. However, pay-per-click options such as Google Ads produce results much faster.

In fact, you’ll start seeing serious results almost immediately, whereas SEO takes months to yield a good return on your initial investment.

A wise marketer would employ both for this reason. Consider Google Ads PPC as a way to get the ball rolling while you continue to play the long game with SEO.

3. Connect with your customers at the right time

Think about the last time you were in the market for a specific product or service.

You were already primed and ready to buy by the time you got to the point where you were Googling the possibilities.

Guaranteed, your future customers will be in the same frame of mind.

Because your Google ads will appear ahead of even the best organic search results, you’ll reach your target audience when it matters most: when they’re ready to make a purchase.

In other words, Google ads keep your product in front of the right people at the right time.

4. You can target highly specific markets

Every business owner has broad plans for their marketing campaign as well as specific goals for who they want to reach.

For example, a local business may be interested in establishing authority in their industry as a whole, as well as in attracting more local customers through the front door.

Google Ads makes it simple to target your advertising to whomever you want to reach in almost any context you can think of.

Do you want to limit the geographical range of your ad to attract more local customers? No worries.  Looking to dominate a specific niche market? You can do it, as well as anything else you can think of.

5. There’s more than one way to level the playing field

Of course, increasing your bids on important keywords is one way to potentially improve your ad ranking, but it isn’t the only one.

Quality and relevancy are critical to Google, so a savvy marketer who intuitively knows what their audience is searching for and what mental state they’re in when they are searching can translate that into ads and the planning of the campaigns.  Gaining a significant advantage over their competitors.

If you do a good enough job of creating quality ads and optimizing them to perfection, you can easily outperform less relevant advertisements with higher bids.

Your quality score is determined by the relevancy and positive user experience of your ads.

The combination of your quality score and your maximum bid per click determines where you appear in the search results.

6. You can seamlessly reconnect with former website visitors

When looking for the best solution to your problems, you may visit a number of different websites before deciding on the best option for you.

Your customers are the same way, and unless they are exceptionally diligent about bookmarking options they want to remember, it’s easy for them to forget where they saw something promising.

Google Ads has several features that make it simple to remind people of your best offerings if they’ve previously visited your site.

If a visitor does not complete an action, such as downloading a lead magnet or getting in contact with you, a remarketing campaign may show your brand and services through advertising interfaces on other websites as well as across the Google display network.

A person who has previously visited your website is far more likely to convert if shown your brand and service again in the future.

Wrap Up: Thorough Marketing Campaigns Are Your Best Bet As A Woman in Business.

Traditionally, the most successful marketing campaigns are those that are well-rounded and make innovative use of a variety of practical solutions.

Of course, SEO has always been an important part of a company’s overall success, and it will continue to be so in 2022.

However, Google Ads has a place in a woman’s business campaign plans.

Consulting with the right experts is another dependable way to ensure that your 2022 marketing campaign is everything it should be.

Hopefully, you now feel a sense of empowerment when it comes to Google Ads. In that way, this post was not only meant to help you, but also to inspire you. Regardless of your gender, a good business idea and some hard work should be rewarded with success.

Find Tiffany Here:

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Tiffany K Borruso is an entrepreneur, mom and nerd helping female CEOs and owners; smart ambitious people who are working their butts off to grow their businesses using data and intuition led Google Ads, Analytics and Web Optimization strategies.