Did you know that you can connect your wireless mouse to your iPad? It’s true! And it’s actually pretty easy to do. In this edition of tech tips for women in business, our resident tech genius tells you your options!
Techie also talks about how you can use your ipad as a “light” computer instead of purchasing an expensive laptop or desktop.
Do you have a tech question that you’d like to have Techie answer? Ask it in the comments below and we’ll get him to record his answer!
Malware: It’s a term we’ve all heard at this point… especially if you’ve had a computer in the last 15+ years. As women in business, tech can be overwhelming – especially the scarier things like malware. In this edition of tech tips for women in business, Techie is going over the who, how and what to do!
Malware is a type of software that’s specifically designed to disrupt, damage or gain access to your computer system. It can be a virus, worm, Trojan horse, spyware or ransomware – but all of them have the potential to cause some serious harm.
But Techie is to the rescue to empower you with the information you need to know how to (hopefully) avoid getting it, the signs of if you do have it, and what to do next!
Trying to get to a networking event, important business meeting or can’t-miss coffee date and you’re stuck in traffic? AND your map can’t offer a realistic solution?
Our resident tech genius, Techie, has some tips for this common problem!
Depending on where you live, navigating your way can be vital! There are all kinds of navigation and map options out there, but which ones work well? Which map apps have the best features?
Techie talks about his favorites, experience in different terrain and how advancement in navigation technology can make like a little easier!
Do you have a tech struggle you could use some wisdom with? A burning question about a platform? Require help with something that feels technically complicated? Drop it in the comments below and we’ll have Techie record an answer for you!
I’m Lindsay Tramel-Jones and I am the owner of Organized Chaos Design Company, a brand identity design agency located in Maryland. We are on a mission to help female business owners create their own tables that are authentic to them, simultaneously empowering them to stop hustling to sit in places not intended for us. Our agency rebrands coaches that are ready to go full time in their business with our signature, done for you process known as the Brand Refinement. You can find out more about my team, myself and the transformations we are making at www.organizedchaosdesigncompany.com
During our time in business, we noticed that when a coach’s service isn’t selling, their first instinct is to create something new. For example, “let me create this new, cheaper group program” or “lower my rates.” They rarely take the time to analyze their 24 hour a day marketing and selling machine, their website. Your website has a huge effect on the likelihood of visitors making a purchase.
According to research conducted by the Stanford Credibility Project “46% of respondents reported that they assessed website credibility based on the overall design of the site, including elements like typography, layout, and color schemes.” That means that almost half of your visitors will question your skills due to a poorly designed website.
If that’s not enough to get your website together, the Nielsen Norman Group studies the effects of user interface and user experience on websites. They define it as the aesthetic-usability effect. It refers to “users’ tendencies to perceive attractive products as more usable. People tend to believe things that look better will work better — even if they aren’t actually more effective or efficient.” Bottom line is if your website looks better people will inherently believe that the service is better. Feeling a little worried? Don’t sit in anxiety, there are some clues that your website is working against you instead of working for you. Check them out and see where you can improve how well your site works for you.
5 Clues Your Website Might be Working Against You:
You send a warm lead to your website and you never hear from them again.
If you do not make your design easy to follow, website users will leave. Once you get people to your site, it has to tell them where to go. The words and flow should lead them. If people get lost on your website it’s because you don’t guide them on the journey. Every page needs to have a goal and a journey in mind from beginning of the page to end of the page. The journey doesn’t solely depend on the design, you need to have website copy that makes sense and speaks in a tone that attracts them with words they are familiar with.
You use an over abundance of specialized lingo.
Most entrepreneurs create words to call their clients. It is creative and intuitive, however when people stumble across your site without getting to know you through social media, they are not going to know what those words mean. Not to mention that they do not help your SEO. Your goal is to have organic traffic, people will not be able to find you on search engines if you’re not using words that people use to search.
An overabundance of animations & pop ups.
Gathering email addresses is a huge part of small business marketing strategies, but the email subscription popup has proven to be annoying and a turn off to customers. They interrupt the client’s journey. Think about how you feel when a website has a few popups, especially when you’re on your cell phone and it is hard to close the popup out. You leave the site right?
Your site loads slower than molasses:
I’m a sucker for beautiful branded photos, but photographers love to give us large photo files that slow down our site loading time. If visitors have to wait a long time before your site loads, they will leave. One way to combat this is to compress your photos. On a MAC you can do this in photo preview and change the size. When you receive your photos from the photographer, ask for web size. Another way to speed up your site is to host your videos on YouTube or Vimeo and embed it on your site. Keep in mind, while you are changing the size of your photos, change the names. This will help with being found in search engines, more on that in the next paragraph.
Use commonly searched phrases on your site:
When you rename your photos, rename them to phrases that people search for. For example women-in-stem or seattle- business-coach. When you create your keywords on your pages use the same concept. Those keywords are what you see when you start typing into the search bar on the internet. A good resource to use is https://trends.google.com/. This will help you choose which keywords to use.
Before attempting to create another offer, check your website to see if you are delivering an easy to follow user experience. If users are not captivated by your website and the interaction that it offers, you will lose them. That warm lead will quickly become cold. A possible lead may never find you because of your word choices or that visitor may leave due to being annoyed by the popups. Review your website to see if it is meeting the mark and if you have any questions reach out to us on instagram and facebook @organizedchaos.designco or on pinterest @organizedchaosdesign
Ready to get better at using your technology? Techie is the go-to guy!
In this short video interview you’ll meet Techie, and his wife & family, and get a peek into what he does and how he can help you create tech solutions in your business that can save you time and money!
As women in business, it can be hard to handle all the moving parts and technology that it takes to keep things up-to-date and user friendly. Techie will be offering regular tips, hacks and ideas as our resident tech genius!
Do you have a tech question you’d like Techie and his wife to answer for you? Leave a comment below and we’ll be sure to have them answer it!